Get "Plugged In"

As a sponsor of Plugged In, TrylonSMR urges you to consider joining the July Roundtable on the 21st. July's roundtable focuses on “The Real Time Web” and the various companies and people that are building on top of the constant flow of live information. You can get more info and register here.

 

Get Subscribed!
First Name
 Last Name
Email
 

Our newsletter is offered free to anyone interested in the latest news and information on media relations. If you have received this in error, please respond to this email with "remove" in the subject line.

According to information from Price Waterhouse Coopers, consumers are adopting new media technologies at a dizzying rate. These changes in how consumers use media for entertainment have led to a resurgence in the entertainment and media markets. The company identified three themes that it believes will emerge from changing customer behavior.  

A recent blog post in the Silicon Valley Watcher asserted that Google dislikes marketing and PR and that this is the reason for several new service offering failures. According to author Tom Foremski, the company has no problem investing in research and technology, but when it comes time to launch a new service there is a gaping hole in its marketing strategy. 

A recent Variety article decried the lack of compassion in new forms of communication such as e-mail and Twitter. While based upon the entertainment world, this insight into the current state of business etiquette is valid across the business world.     

A recent update from NPD Group's "Entertainment Trends in America" tracking survey indicates that Apple users, specifically iPhone and iPod users, lead the field when it comes to downloading content from the Web. According to the survey, as many as 75 percent of these users are connecting to the Web to download entertainment and applications.