A recent blog post states that, while journalism students are receiving education that is focused on how to write for new media, one shortcoming in this is that they are trained to view the Internet as just another place to report news. As the post asserts, simply placing news online does not guarantee that it will be noticed. It may be that journalism students will need to develop more of a marketing approach to delivering news in the future. 

So, is the Internet just another place, another form of media? Or is it becoming more, an ingrained part of the daily routine that is supplanting traditional media and becoming ubiquitous across multiple platforms? 

The current evolution of smartphones, digital outdoor displays, Twitter, RSS feeds, and other sources of instant information, lend credence to the notion that the Internet is becoming more than a simple medium. In fact, it is becoming entwined with lifestyle and actually encompasses traditional media in a new and interesting way. 

When one can view local news stations instantly online from any location, television becomes new media. As people move from physical delivery of their favorite daily newspapers and magazines to digital subscriptions, print becomes new media. 

As a new generation of journalists enters the world, they are going to be faced with challenges that their predecessors never envisioned. They will need to build a personal brand of trust and accuracy that is delivered over multiple platforms regardless of where their message originates. The concept that marketing will become increasingly important to this new breed of journalists is becoming a reality.