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The latest biennial Pew news consumption survey contains several interesting facts regarding how people are getting their news. While the declining trend continues for traditional news consumption, it appears that more people are choosing to augment their primary news sources with other forms of media. In fact, 23 percent of the public have been labeled as Integrators. Integrators, who get the news from both traditional sources and the Internet, are a more engaged, sophisticated and demographically sought-after audience segment than those who mostly rely on traditional news sources. A group that gets most or all of their news from the web has been labeled Net-Newsers. This group represents the coming generations that have grown up with the Internet and comprises about 13 percent of the population. Net-Newsers are significantly more active on the web than are the other news audience segments. Nearly half (46%) have social-networking profiles, and 59 percent are connected to the web while at work. Almost three-quarters (72%) own MP3 players, and they own other technologies at high rates. Traditionalists are still the largest of the three news audience segments (46%), also are the oldest (median age: 52) and the most economically downscale. Fewer than half have attended college and just 19 percent have graduated. Traditionalists have the lowest average income of the three groups; a relatively large proportion of Traditionalists (43%) are not employed. Some other interesting facts:
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