America's most senior executives are voracious users of all media channels - including digital media - to fill their information needs according to results of a recent study, The Business Elite Study, from Ipsos MediaCT. In the past two years, the Study has tracked the rapid adoption of the Internet by business executives, with significant growth in usage of print media websites. It also shows that the Internet has not reduced their usage of other media types.

While top executives in America's leading companies agree that the Internet is a valued source for information, almost half of C-suite executives (47%) say "the Internet has made little difference in their reading of business publications." At the same time, using a publication's website is part of the daily routine for about two out of five (38%).

As may be expected, the top websites visited by U.S. Business Executives and C-levels are heavily news-oriented sites. These include the largest portals and search engines, followed by cable news and newspaper sites. C-level website usage is similar to that of business executives overall, with slightly higher percentages for C-levels viewing some business information sites.

More and more, America's Business Elite have also embraced other forms of new media and technology. These attitudes of business executives at large are often more pronounced by C-level executives. While more than half (58%) of all business executives are buying goods and services on the Internet, C-levels are one notch above in wired behavior and new media usage:

• C-level Tech Toys: Almost three out of four (71%) own cellphones with cameras and multi messaging, and almost as many (68%) own laptops. More than half (60%) already have HDTV, and almost half (40%) own iPods. Likewise, more than one-third already have Blackberries (36%) or Satellite Radio (35%).

• CEOs TIVO: More than one-third (35%) have used a DVR/TIVO to record or playback a TV program in the past month, with almost one-third having watched video-on-demand.

• Downloading Content: In a month's time, more than two-thirds of the C-levels surveyed (68%) have downloaded videos or clips from websites or received email newsletters/alerts on their computers. About half (49%) have streamed or watched broadband videos from websites on their computers.

• C-level Internet Commerce: More than three-fourths of C-level executives surveyed are already using the Internet to make their travel or flight reservations (78%), and well over half (57%) regularly buy products or services online.

• Being Tech Savvy is Key: Executives at the top also know that keeping up with the latest technology is vital to the success of their businesses-about three-fourths (72%) agree, with the same number agreeing that a business publication's website is an important part of its offerings (72%).

• Blogging in the C-Suite: They are into blogs too-almost one-third (30%) read blogs and a small number (4%) contribute to blogs.