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The Holmes Report has released its 2007 report card on PR firms nationwide and Trylon SMR has once again received a positive grade. The report specifically notes how Trylon SMR focuses “on delivering consistent, targeted media placements to clients,” and “on providing personalized service and rapid response." We appreciate good reviews from analysts such as The Holmes Report, but our greatest satisfaction comes from the results we deliver on behalf of our clients. |
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Media fragmentation and information overload have combined to create a huge challenge for marketers today. How do you get people’s attention – and how can you hold it once you get it? An interesting take on this challenge is contained in the book, The Attention Economy, by Thomas Davenport and John Beck.
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A good primer on public relations is available from Len Saffir, former vice president at Porter Novelli, titled “PR on a Budget.” From introducing the concept of PR, all the way to staging interviews and handling crises, Saffir provides insight into the need for every organization to incorporate PR into their marketing mix.
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The United States has fallen behind other industrialized nations in high-speed Internet access and may never catch up, unless quick action is taken, a report commissioned by the Communications Workers of America (CWA) warns.
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BusinessWeek, in its
July 9 issue, reports that "many savvy companies are starting to
realize that a good name can be their most important asset-and
actually boost the stock price."
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