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With the explosion of news sources over the past two
decades, you might think Americans would have greater
knowledge about national and international affairs. Not
so, says the Pew Research Center, which asked a
representative sample of adults a series of nine
questions about public figures and news events, which
were either identical or comparable to questions asked
in surveys conducted in the late ‘80s and early ‘90s.
According to the
study, “changing news formats are not having a great
deal of impact on how much the public knows.” While how
much people know does correlate to how avidly they
consume news, Pew found “no clear connection between
news formats and what audiences know.” Well-informed
Americans are likely to watch The Daily Show, The
O’Reilly Factor or NewsHour with Jim Lehrer, listen to
NPR or Rush Limbaugh, and look at major newspaper Web
sites. Similarly, less-informed audiences also use a mix
of news formats, including network morning news shows,
local TV news, Fox News Channel and online news blogs.
Other results from the survey include:
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While college graduates still know more than
Americans with less education, “scores declined
significantly among college graduates, those with
some college, as well as for those with a high
school education or less,” since 1989.
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People who know more about politics and world events
also tend to correctly identify popular celebrities.
For example, nearly 80 percent of respondents in the
high-knowledge group could identify football star
Peyton Manning, compared with only 45 percent of
low-knowledge respondents. The same pattern was also
found with singer/actress Beyonce Knowles.
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Young people (18-29) know the least, while 50-64
year-olds know the most.
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People who use more news sources know more than
those who use fewer sources. About half of the
respondents who regularly use at least seven news
sources scored in the high-knowledge group by
answering correctly an average of 18 questions out
of 23,
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Internet news sources, National Public Radio, news
magazines and Rush Limbaugh have the best educated
audiences; the Internet sources and comedy news
shows like The Daily Show and The Colbert Report
have younger audiences; the audience for morning
network news shows is heavily female, and Limbaugh
heavily male, with greater-than-average numbers of
men also frequenting major newspaper Web sites,
comedy news, O’Reilly, news magazines, and TV news
Web sites; conservatives and Republicans favor
Limbaugh the most, while more Democrats make up the
audience for NewsHour, the comedy news shows, news
magazines and major newspaper Web sites.
For a complete list of the questions, go
here. |