Quit Pining For
the Good Old Days

The following letter from TrylonSMR president Lloyd Trufelman was published in the April 2 issue of AdAge regarding a story published March 26.

"Chaos 2.0 is here to stay - if it doesn't quickly morph into Chaos 3.0 or 4.0. The old order will not be restored, nor should it. Considering that that rate of exponential change changes exponentially, the impact of the Internet, coupled with broadband delivery, will continue to rapidly fracture and disintermediate media content and audiences across all platforms. Change may be challenging, but those who embrace the uncertainties - and the opportunities - presented by the new-media advertising environment will thrive much faster than those hoping for a return to the old - and limited - ways of doing business."

Get Subscribed!
First Name
 Last Name
Email
 

Our newsletter is offered free to anyone interested in the latest news and information on media relations. 

Hundreds of billions of dollars are up for grabs in the clash between traditional and new media, dubbed the “Media Divide” by IBM Global Business Services in a recently issued report. The report, titled “Navigating the Digital Divide: Innovating and Enabling New Business Models,” found that new forms of media will grow at a 23 percent compound annual rate in the next four years, nearly five times the growth rate of traditional media businesses.

Princeton University Professor Harry G. Frankfurt, whose 2005 best-seller On B.S. examined the differences between lying and B.S., takes on the apparently opposite subject in his new sequel On Truth.

The above is also the headline of a recent article extolling the virtues of public relations – in a leading advertising industry newsletter!


Should public relations be a buffer between organizations and the public? Or should PR serve to build bridges between them?

That question was posed by Dr. James Grunig, professor emeritus of the Department of Journalism at the University of Maryland, in a speech marking the 50th anniversary of the Institute for Public Relations. As printed in PRWeek, Grunig compared what he termed “the two major competing theories of PR”: