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“New media and mediation of the media environment present opportunities for public relations and the media in general. Local podcasts can make up for the shortfall in local reporting, now that local stations often purchase news from national stations. There’s extra media real estate – podcasts, blogs – and more channels than ever before. The trends that come through the blogosphere light fires under mainstream media.
“People are cautious. It’s like being used to AM radio and then going to FM radio with its stereo capabilities. So it’s different, but really the same. The technology will get easier.”
--Trylon
SMR President Lloyd Trufelman, excerpted from a recent
Q&A with
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“Silicon Alley 2.0 Emerges from Rubble of Internet Bust,” proclaimed the New York Sun’s coverage of a recent forum on “the resurgence of a significant web-based sector” in New York City. According to the news story, “the city’s new web entrepreneurs are older, experienced, and more focused on long-term profits” - but still playing “second fiddle to the West Coast.”
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As the volume of media coverage generated by public relations increases, so does a company’s desired business outcome. That’s the conclusion you can draw from the Institute for Public Relations’ research into more than 200 case studies of PR campaigns over the past four years, as reported in Exploring the Link Between Volume of Media Coverage and Business Outcomes – a White Paper written by Angela Jeffrey, VP of editorial research at VMS, David Michaelson of David Michaelson & Company, and Don Stacks, Professor at the School of Communications, University of Miami.
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A new Deloitte report, Predictions 2007, outlines the top 10 trends each in technology, media and telecommunications expected to influence the global market this year.
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This year, Americans are projected to spend more than 9˝ hours a
day with media, according to a
report by the U.S. Census Bureau.
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