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Trylon SMR has been accepted into the Council of Public Relations Firms, an invitation-only membership organization comprised of America's leading public relations firms. Its 100 members represent the premier global, mid-size, regional and specialty agencies across every discipline and practice area. The Council is dedicated to strengthening the recognition and role of public relations firms in corporate strategy, business performance and social education, serving as an authoritative source of information and expert comment and helping set standards for the public relations industry.

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Last month, news broke that public relations firm Edelman had created a fake blog for Wal-Mart, “Wal-Marting Across America.”

As the Pew Research Center foretells of a widening tech gap [see following story], two separate studies, one from LexisNexis and another by Universal McCann, together shed light on how the current divide affects the subject of news.

A study from the Pew Center, The Future of the Internet II, has found that greater reliance on the Internet and technology has led to growing concerns that governments and corporations will not embrace policies that maintain the freewheeling nature of the Internet.

While it’s often said that perception is greater than reality, public relations is a tool that can demonstrably affect both. 

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